Case study · Foley, Minnesota
Stone Creek Golf Course.
The busiest season in the course's history.
+40%
bookings from July to August
4x
views on the course's social pages
+6
golf carts added to keep up
Busiest
season on record, ahead of 2020
“This year has been even busier than the COVID year. We had to buy six more carts to keep up. Even saving 20 minutes a day is huge, and SmartLinks helps with that.”
The course.
Public, 9 holes, bar and grill. A loyal local crowd and a bar and grill golfers come back for.
Before SmartLinks
- Marketing ran through a local marketer.
- The ads pulled in bargain hunters looking for the cheapest round.
What changed
We marketed the course itself. Real photos, drone video and a site that shows it off. Golfers pick where to play by how a place looks, so a wider crowd came. Alan sees new faces he has never seen before, and they spend more. In September alone, golfers paid $3,685 online.
What we did.
Website and booking funnel
A new site on stonecreekfoley.com with online booking, memberships and events.
Tracking
Every booking click tagged by source, so the course can see which posts, ads and pages produce rounds.
Content
Drone flyovers and short videos filmed at the course. Three of the first videos reached about 80,000, 40,000 and nearly 40,000 views.
Ads and Google
Google Business Profile cleanup and Meta ads aimed at weekday and twilight tee times.
Time back
Online booking, payments and tracking that used to be phone calls and paper. Even 20 minutes a day saved adds up to more than 120 hours a year.
Monthly review
A sit-down every month to review the numbers and plan the next promotion.
Watch the work.
Want a season like this?
Start with a free flyover and a game plan for your course.