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Case study · Princeton, Minnesota · Ours

Launch Point Indoor Golf.

Our own 24/7 golf simulator, built from an empty room. No staff on site. Golfers book online, check themselves in and play any hour. Every play we sell to courses runs here first.

A Launch Point simulator bay with lounge chairs, club racks and a fairway on the screen

500K+

views on our build videos before the doors opened

12.5 hrs

booked per day, the first 4 months open

0

staff on site. Booking, check-in and payment run themselves

What we did.

  1. Branding

    The name, logo, look and voice, before there was a building.

  2. Offer

    Bay time, memberships, gift cards, lessons and party booking for groups of 7 or more, priced to fill the slow hours.

  3. Awareness and leads

    Build videos posted daily from day one, so the town was waiting when the doors opened.

  4. Targeting

    Local golfers within driving distance, with ads timed to the winter months.

  5. Booking and self check-in

    Golfers pick a bay and a time, pay, get a text and let themselves in. No phone call, no one on site.

Watch the build.

Best first. These ran before the doors opened.

Build day, 168K viewsAsk any questions, 136K viewsAnother day in the build, 85K viewsBuild update, 34K viewsFirst rounds and specials, 29K viewsVisit launchpointsim.com

What golfers say.

“Very easy to book, very easy to set up, and the private golf experience is unbeatable. 24/7 access is awesome and we'll be back!”
James K, golfer
“Self check-in is super convenient, and the owner is responsive and helpful. You can tell they care. Definitely recommend!”
Justin M, golfer
“Really nice facility! I'm not technically savvy and Joshua called and helped us get everything set up. We will definitely be back again!”
Rebecca R, golfer
“Great local addition. Easy to use, realistic gameplay, and a really comfortable atmosphere. We'll definitely be back.”
Sheri H, golfer

Now a league for sim golfers everywhere

Launch Point Global Tour.

Launch Point grew into the Launch Point Global Tour: simulator golf leagues played at partner facilities across the US and Canada. Two-player teams, separate GSPro and Trackman tours, live leaderboards and a facility map. We built it and run it.

See the tour ›

Want this for your course?

Start with a free flyover and a game plan for your course.

Get a free flyoverSee pricing